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Marketing
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Just as the marketing environment has to be assessed locally, the overseas potential of markets has to be carefully researched.
The correct marketing mix is vital to the success of your product in an overseas market. It is necessary to understand such differences in customs, languages, values and weather, hence the importance of accurate and up-to-date business information.
Just as the marketing environment has to be assessed locally, the overseas potential of markets has to be carefully researched.
The correct marketing mix is vital to the success of your product in an overseas market. It is necessary to understand such differences in customs, languages, values and weather, hence the importance of accurate and up-to-date business information.
The Marketing Plan
One of the
greatest marketing mistakes is having no marketing plan enabling your business
to achieve financial success.
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The Marketing Mix
Central to all
marketing activity is the Marketing Mix, the ingredients of which are commonly summarized in marketing lexicon as the four Ps.
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Translation Services & Interpreters
International marketing communications are
heavily affected by the existence of different languages.
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Trade Missions
It is often beneficial to travel to the country to get a more detailed picture of the market
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International Marketing
The increasing move towards globalizing companies has resulted in less control over international marketing operations.
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International Selling
To succeed in international sales you need to understand and apply the basics of selling applicable worldwide.
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Networking Opportunities
The key to true business networking is the establishment of a mutually beneficial relationship.
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Exhibiting Overseas
One of the fastest and most cost effective ways
to identify the best foreign markets for your products/services.
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Negotiation
Unprepared sales executives are prone to lose out to competitors if
they do not understand the negotiations customs of a foreign country.
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The basics of branding
July 2008
The Chartered Institute of Marketing
To those outside the profession of marketing, branding can mean
little more than fancy packaging or an eye-catching logo. David Thorp explains why around the world
brands mean business, and should be taken seriously by all
organisations.
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Case Study: Properazzi
July 2008
Properazzi
Every month Properazzi attracts almost a million unique visitors to its website offering multi-language and multi-currency options to visitors.
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Why translate your website?
June 2008
Cassandra Oliver, Web-Translations
The Internet does make global marketing of products and services
easier, but are companies in English-speaking countries making enough
effort to communicate internationally?
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Getting in line on-line
June 2008
The Chartered Institute of Marketing
David Thorp offers advice on how to make the most of online marketing
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International marketing mistakes
May 2008
The Chartered Institute of Marketing
David Thorp explains how to
avoid the perils and the pitfalls of marketing across international
borders
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Business opportunities
RBS
Promoting your products or services, using the internet and pinpointing where you should focus your resources
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International brand disasters
January 2007
Peter Bennett, London Translations
Whilst we may think we live in a homogenous global village, there are very real cultural and linguistic differences across international markets. This free whitepaper gives 10 tips on avoiding international branding disasters.
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