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Internet Performance and the Cross-Border Ecommerce Advantage

The international market for cross-border ecommerce will grow to £666 billion ($1 trillion) by 2020. For UK brands this is a huge business opportunity, especially as the popularity of British brands such as ASOS, Burberry and Topshop have continued to grow more appealing to shoppers abroad.... read more


Ad Hoc Localisation Could be Impacting Businesses Looking to Expand Abroad

As any successful global brand will tell you, expansion into new markets can be tough. It involves much more than merely opening an office or offering shipping to a new country. It’s a risky process. Companies can overextend themselves; cash flow can become stretched and the ability to meet customers’ needs grows ever more important.... read more


Slow Loading Speeds put International Performance Marketing at Risk

As the digital landscape continues to develop, the world is becoming smaller. We can communicate across borders, buy products from different countries and browse the world. With all of these opportunities at our fingertips, it’s easy to see why we are becoming less patient.... read more


Mass Differentiation : Managing Micro-Markets in a Global Economy

Global business is hypercompetitive, fueled by fast, new, developing markets and production centers like China. And global markets are a major source of enterprise growth. These facts require that we re-asses our position within the economy.... read more


How to Get Your Business a Part of the $30 Trillion Flow of Worldwide Online Revenue!

Online trade is worth 30 Trillion dollars US* of revenue worldwide annually. Whether you are looking at countries in continental Europe, the Americas or further afield, it just needs a little bravery and some market insight to enable your business to break into new countries and make a success of growing a whole new revenue stream.... read more


Online Marketplaces are a Vital Tool for International Expansion

Consumers are increasingly using mobiles, tablets and other electronic devices to make their purchase online; many are moving away from traditional bricks and mortar shops and into more of a multichannel environment. This shift offers the opportunity for consumers in any country to browse and purchase goods online from retailers all over the globe.... read more


Foreign Languages and Exporting: is it all Dutch for UK SMEs?

Napoleon Bonaparte was once supposed to have quipped that England was a nation of shopkeepers: 'L'Angleterre est une nation de boutiquiers." Although clearly meant disparagingly, the UK should embrace this view the world has of it: a country of small businesses that form the backbone of Britain. [url=]louboutin pas cher[/url] , [url=]air jordan pas cher[/url] , [url=]louboutin soldes[/url] , [url=]borse louis vuitton[/url] , [url=]sac à main louis vuitton pas cher[/url] , [url=]louboutin pas cher[/url] , [url=]sac louis vuitton pas cher[/url] ... read more


A Template for International Failure

The world is rife with opportunities for international e-commerce. For example, China has more Internet users than any other country (more than 642 million, 22% of the world’s internet population); Nigeria has the fastest growing number of internet users (16% year on year); and Canada has the highest rate of internet penetration within the top 20 country rankings (92% of population). However, businesses looking to expand into these regions must assume that booming internet economies are where these countries’ similarities end. [url=]sac louis vuitton pas cher[/url] , [url=]louboutin pas cher[/url] , [url=]louboutin soldes[/url] , [url=]sac à main louis vuitton pas cher[/url] , [url=]louboutin soldes[/url] , [url=]air jordan 6 retro pas cher[/url] , ... read more


The Logistics of International Expansion

Thanks to the growing popularity of online shopping, even the smallest companies now have access to potential customers all over the world. A useful stepping stone for many fledgling businesses is the ability to not only sell through their own e-commerce shops but to also list products on various online marketplaces like eBay and amazon. With more international products available via these channels, consumers are becoming more used to cross-border shopping.... read more


Export Week: Advertising Holds The Key For SMEs Looking To Export

This week is Export Week, where we celebrate Brand Britain and focus on how we can inject further growth into our economy by capitalising on the long-term opportunities of international trade. While there is a clear desire among most businesses to increase exports, the most recent government data shows that only 19 per cent of UK SMEs currently export, compared to 25 per cent of EU SMEs. So what is actually holding SMEs back from exporting and what role can advertising play to encourage further investment and growth?... read more



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