Advertisement

Advertisement

Subscribe to our Marketing Feed Subscribe to the RSS Feed

Export Week: Advertising Holds The Key For SMEs Looking To Export

This week is Export Week, where we celebrate Brand Britain and focus on how we can inject further growth into our economy by capitalising on the long-term opportunities of international trade. While there is a clear desire among most businesses to increase exports, the most recent government data shows that only 19 per cent of UK SMEs currently export, compared to 25 per cent of EU SMEs. So what is actually holding SMEs back from exporting and what role can advertising play to encourage further investment and growth?... read more

 

Singapore: West Must Meet East If Brands Are To Achieve Global Growth

Emerging markets are increasingly becoming a vital source of income and growth for western brands. Asia Pacific is undeniably one of the key regions for companies looking to internationalise and harness the potential of new markets. ... read more

 

International Festival for Business - Newly Confirmed Events

The International Festival for Business (IFB) 2014 has added several new events to its ambitious programme, further enhancing its position as the UKís most significant event for export and entrepreneurship. ... read more

 

Top Tips For Operating International Roadshows Successfully

Nothing makes a statement quite like a giant gleaming truck arriving on site and an abundance of international brands are using roadshows to meet a plethora of objectives from raising awareness of new services and giving customers hands-on product experience to training and engagement. Roadshow truck tours enable businesses to cross multiple continents, delivering their brand and offering directly to the doorsteps of clients in core territories as well as opening doors to new markets. ... read more

 

In The Channel It Pays To Map Your Targets

For committed vendors who see their channel partners as an extension of themselves, a strategic approach to tackling new growth markets is required. As these markets open up, there is huge opportunity for resellers and distributors to find new sales opportunities and to use their expertise to acquire new customers. Vendors must play a supportive role in ensuring their partners are equipped to sell and succeed in these new markets.... read more

 

Achieving Global Social Networking Site Success - Itís not all Twitter and Facebook

Social networking sites have not only revolutionised the way we interact, but also the way that we view marketing. Whether you love them or hate them, itís undeniable that they can do a great deal to raise the profile of a business.... read more

 

Five Reasons Why Companies Should Embrace An International SEO Strategy

More and more businesses are discovering the opportunities the international online market holds for ecommerce opportunities, and developing a foreign site might seem like an ideal way to take hold of foreign opportunities. However, every country uses the internet and search differently, and the differences can be huge. By researching the culture, the language, and the political and religious practices of a region, as well as the internet trends, businesses will be able to develop an effective and successful marketing strategy for the market they are aiming for.... read more

 

Search Engine Optimisation And The BRIC Markets

There has been plenty of press coverage recently surrounding the major growth internet is expected to experience in Brazil, Russia, India and China, and the prospects this holds for e-commerce in these markets.... read more

 

UK internet e-tailers need to wake up to the market opportunity of international business

How can UK businesses begin to exploit global opportunities without incurring major development overheads? Emma Gooderham, Managing Director of WorldAddresses.com discusses how UK internet e-tailers need to wake up to the market opportunity of international business.... read more

 

Top Tips For International Search Engine Marketing

First and foremost, search engines from Google, through Baidu to Yandex prefer local. In order to do well in competitive markets you need to analyse both your local and global competition in each target market. For example, some search engines prefer sites hosted locally, with country-specific TDLs.... read more

 

 

Pages: 1 2 3 4 5 6 7 8

Next 10 Articles