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In The Channel It Pays To Map Your Targets
For committed vendors who see their channel partners as an extension of themselves, a strategic approach to tackling new growth markets is required. As these markets open up, there is huge opportunity for resellers and distributors to find new sales opportunities and to use their expertise to acquire new customers. Vendors must play a supportive role in ensuring their partners are equipped to sell and succeed in these new markets.... read more
Achieving Global Social Networking Site Success - It’s not all Twitter and Facebook
Social networking sites have not only revolutionised the way we interact, but also the way that we view marketing. Whether you love them or hate them, it’s undeniable that they can do a great deal to raise the profile of a business.... read more
Five Reasons Why Companies Should Embrace An International SEO Strategy
More and more businesses are discovering the opportunities the international online market holds for ecommerce opportunities, and developing a foreign site might seem like an ideal way to take hold of foreign opportunities. However, every country uses the internet and search differently, and the differences can be huge. By researching the culture, the language, and the political and religious practices of a region, as well as the internet trends, businesses will be able to develop an effective and successful marketing strategy for the market they are aiming for.... read more
Search Engine Optimisation And The BRIC Markets
There has been plenty of press coverage recently surrounding the major growth internet is expected to experience in Brazil, Russia, India and China, and the prospects this holds for e-commerce in these markets.... read more
UK internet e-tailers need to wake up to the market opportunity of international business
How can UK businesses begin to exploit global opportunities without incurring major development overheads? Emma Gooderham, Managing Director of WorldAddresses.com discusses how UK internet e-tailers need to wake up to the market opportunity of international business.... read more
Top Tips For International Search Engine Marketing
First and foremost, search engines from Google, through Baidu to Yandex prefer local. In order to do well in competitive markets you need to analyse both your local and global competition in each target market. For example, some search engines prefer sites hosted locally, with country-specific TDLs.... read more
UK Companies Could Do Much More To Engage With Web Visitors
Sports and telecoms companies like to engage, but financial services and local government struggling to connect with web visitors.... read more
Essential Tips For Successful Domain Address Change
At some point in time, site owners may come to a decision on changing the web address of their site. Sometimes this is because of rebranding, or it can be to move to shorter more memorable address. One consideration that always pops up is how does the change affect a site’s SEO performance. From an SEO point of view, the first thing to is to go back to basics and really consider the benefits of moving domains. You should only move domains if absolutely necessary because a domain switch will have an impact how search engines rank the site.... read more
Customer Service is like Dating….at least the rules are the same!
The most important ingredient in the recipe for success is your customer – without the customer there is no retail business. Consumers are getting savvier and are far more knowledgeable than ever before. They are more demanding and have more choices now than ever before.... read more
Which Is A Better Way For You To Make Money: Affiliate Marketing or Network Marketing?
Network marketing and affiliate marketing are two of the best ways to make money on the Internet today. Although these business models are similar they have a couple of big differences too.... read more
