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Foreign Languages and Exporting: is it all Dutch for UK SMEs?

Napoleon Bonaparte was once supposed to have quipped that England was a nation of shopkeepers: 'L'Angleterre est une nation de boutiquiers." Although clearly meant disparagingly, the UK should embrace this view the world has of it: a country of small businesses that form the backbone of Britain. [url=]louboutin pas cher[/url] , [url=]air jordan pas cher[/url] , [url=]louboutin soldes[/url] , [url=]borse louis vuitton[/url] , [url=]sac à main louis vuitton pas cher[/url] , [url=]louboutin pas cher[/url] , [url=]sac louis vuitton pas cher[/url] ... read more


A Template for International Failure

The world is rife with opportunities for international e-commerce. For example, China has more Internet users than any other country (more than 642 million, 22% of the world’s internet population); Nigeria has the fastest growing number of internet users (16% year on year); and Canada has the highest rate of internet penetration within the top 20 country rankings (92% of population). However, businesses looking to expand into these regions must assume that booming internet economies are where these countries’ similarities end. [url=]sac louis vuitton pas cher[/url] , [url=]louboutin pas cher[/url] , [url=]louboutin soldes[/url] , [url=]sac à main louis vuitton pas cher[/url] , [url=]louboutin soldes[/url] , [url=]air jordan 6 retro pas cher[/url] , ... read more


The Logistics of International Expansion

Thanks to the growing popularity of online shopping, even the smallest companies now have access to potential customers all over the world. A useful stepping stone for many fledgling businesses is the ability to not only sell through their own e-commerce shops but to also list products on various online marketplaces like eBay and amazon. With more international products available via these channels, consumers are becoming more used to cross-border shopping.... read more


Export Week: Advertising Holds The Key For SMEs Looking To Export

This week is Export Week, where we celebrate Brand Britain and focus on how we can inject further growth into our economy by capitalising on the long-term opportunities of international trade. While there is a clear desire among most businesses to increase exports, the most recent government data shows that only 19 per cent of UK SMEs currently export, compared to 25 per cent of EU SMEs. So what is actually holding SMEs back from exporting and what role can advertising play to encourage further investment and growth?... read more


Singapore: West Must Meet East If Brands Are To Achieve Global Growth

Emerging markets are increasingly becoming a vital source of income and growth for western brands. Asia Pacific is undeniably one of the key regions for companies looking to internationalise and harness the potential of new markets. ... read more


International Festival for Business - Newly Confirmed Events

The International Festival for Business (IFB) 2014 has added several new events to its ambitious programme, further enhancing its position as the UK’s most significant event for export and entrepreneurship.

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Top Tips For Operating International Roadshows Successfully

Nothing makes a statement quite like a giant gleaming truck arriving on site and an abundance of international brands are using roadshows to meet a plethora of objectives from raising awareness of new services and giving customers hands-on product experience to training and engagement. Roadshow truck tours enable businesses to cross multiple continents, delivering their brand and offering directly to the doorsteps of clients in core territories as well as opening doors to new markets. ... read more


In The Channel It Pays To Map Your Targets

For committed vendors who see their channel partners as an extension of themselves, a strategic approach to tackling new growth markets is required. As these markets open up, there is huge opportunity for resellers and distributors to find new sales opportunities and to use their expertise to acquire new customers. Vendors must play a supportive role in ensuring their partners are equipped to sell and succeed in these new markets.... read more


Achieving Global Social Networking Site Success - It’s not all Twitter and Facebook

Social networking sites have not only revolutionised the way we interact, but also the way that we view marketing. Whether you love them or hate them, it’s undeniable that they can do a great deal to raise the profile of a business.... read more


Five Reasons Why Companies Should Embrace An International SEO Strategy

More and more businesses are discovering the opportunities the international online market holds for ecommerce opportunities, and developing a foreign site might seem like an ideal way to take hold of foreign opportunities. However, every country uses the internet and search differently, and the differences can be huge. By researching the culture, the language, and the political and religious practices of a region, as well as the internet trends, businesses will be able to develop an effective and successful marketing strategy for the market they are aiming for.... read more



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