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Mass Differentiation : Managing Micro-Markets in a Global Economy

Global business is hypercompetitive, fueled by fast, new, developing markets and production centers like China. And global markets are a major source of enterprise growth. These facts require that we re-asses our position within the economy.... read more

 

How to Get Your Business a Part of the $30 Trillion Flow of Worldwide Online Revenue!

Online trade is worth 30 Trillion dollars US* of revenue worldwide annually. Whether you are looking at countries in continental Europe, the Americas or further afield, it just needs a little bravery and some market insight to enable your business to break into new countries and make a success of growing a whole new revenue stream.... read more

 

Online Marketplaces are a Vital Tool for International Expansion

Consumers are increasingly using mobiles, tablets and other electronic devices to make their purchase online; many are moving away from traditional bricks and mortar shops and into more of a multichannel environment. This shift offers the opportunity for consumers in any country to browse and purchase goods online from retailers all over the globe.... read more

 

Foreign Languages and Exporting: is it all Dutch for UK SMEs?

Napoleon Bonaparte was once supposed to have quipped that England was a nation of shopkeepers: 'L'Angleterre est une nation de boutiquiers." Although clearly meant disparagingly, the UK should embrace this view the world has of it: a country of small businesses that form the backbone of Britain. [url=http://www.cfadelapoissonnerie.fr/xml.php]louboutin pas cher[/url] , [url=http://www.commerces-biarritz.fr/mobile/config.php]air jordan pas cher[/url] , [url=http://www.vogelsberg-touristik.de/tslib/tslib.php]louboutin soldes[/url] , [url=http://www.lusardim.it/public/images.php]borse louis vuitton[/url] , [url=http://www.reaap76.fr/reaap76/index_bak.php]sac à main louis vuitton pas cher[/url] , [url=http://www.commerces-biarritz.fr/vide-grenier-braderie-pas-cher.php]louboutin pas cher[/url] , [url=http://www.vogelsberg-touristik.de/newsletter/newsletter.php]sac louis vuitton pas cher[/url] ... read more

 

A Template for International Failure

The world is rife with opportunities for international e-commerce. For example, China has more Internet users than any other country (more than 642 million, 22% of the world’s internet population); Nigeria has the fastest growing number of internet users (16% year on year); and Canada has the highest rate of internet penetration within the top 20 country rankings (92% of population). However, businesses looking to expand into these regions must assume that booming internet economies are where these countries’ similarities end. [url=http://www.commerces-biarritz.fr/mobile/xml.php]sac louis vuitton pas cher[/url] , [url=http://www.aiguillon-construction.fr/upload/diaporama/connect.php]louboutin pas cher[/url] , [url=http://www.reaap76.fr/reaap_archives/clpascher.php]louboutin soldes[/url] , [url=http://www.garagesnation.fr/accueil/accueil.php]sac à main louis vuitton pas cher[/url] , [url=http://www.vogelsberg-touristik.de/tslib/tslib.php]louboutin soldes[/url] , [url=http://www.garagesnation.fr/actualites/actualites.php]air jordan 6 retro pas cher[/url] , ... read more

 

The Logistics of International Expansion

Thanks to the growing popularity of online shopping, even the smallest companies now have access to potential customers all over the world. A useful stepping stone for many fledgling businesses is the ability to not only sell through their own e-commerce shops but to also list products on various online marketplaces like eBay and amazon. With more international products available via these channels, consumers are becoming more used to cross-border shopping.... read more

 

Export Week: Advertising Holds The Key For SMEs Looking To Export

This week is Export Week, where we celebrate Brand Britain and focus on how we can inject further growth into our economy by capitalising on the long-term opportunities of international trade. While there is a clear desire among most businesses to increase exports, the most recent government data shows that only 19 per cent of UK SMEs currently export, compared to 25 per cent of EU SMEs. So what is actually holding SMEs back from exporting and what role can advertising play to encourage further investment and growth?... read more

 

Singapore: West Must Meet East If Brands Are To Achieve Global Growth

Emerging markets are increasingly becoming a vital source of income and growth for western brands. Asia Pacific is undeniably one of the key regions for companies looking to internationalise and harness the potential of new markets. ... read more

 

International Festival for Business - Newly Confirmed Events

The International Festival for Business (IFB) 2014 has added several new events to its ambitious programme, further enhancing its position as the UK’s most significant event for export and entrepreneurship.



... read more

 

Top Tips For Operating International Roadshows Successfully

Nothing makes a statement quite like a giant gleaming truck arriving on site and an abundance of international brands are using roadshows to meet a plethora of objectives from raising awareness of new services and giving customers hands-on product experience to training and engagement. Roadshow truck tours enable businesses to cross multiple continents, delivering their brand and offering directly to the doorsteps of clients in core territories as well as opening doors to new markets. ... read more

 

 

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