Internet Performance and the Cross-Border Ecommerce Advantage


By Paul Heywood, Managing Director and VP of EMEA, Dyn

The international market for cross-border ecommerce will grow to £666 billion ($1 trillion) by 2020. For UK brands this is a huge business opportunity, especially as the popularity of British brands such as ASOS, Burberry and Topshop have continued to grow more appealing to shoppers abroad.

Enabling a popular brand with strong Internet Performance can heighten its chances for cross-border ecommerce success. As the power of the Internet makes it easier to offer goods and services to customers in foreign markets without a physical footprint, brands can grow their businesses globally quicker and more effectively than ever.

However, there are a few caveats involved—UK businesses are also facing moving goalposts in the form of an ever-growing pool of international competitors. As more and more brands can now provide a digital customer experience from anywhere in the world, UK businesses have to compete with both local and foreign competitors for the same customer base.

In today’s cutthroat business environment, up-and-coming brands will always be able to offer the same product, and often for a cheaper price. Investing in seamless and reliable online customer experiences - which includes online payments as well as mobile access and optimisation - is the key to maintaining a long-term competitive advantage.

Consumers have a plethora of online buying choices so brands have only a few seconds before a consumer will move on to a competitor’s site. Our research found that 3 seconds is the longest the majority of consumers (64%) will wait for a website to load before abandoning a site. Such a small window of opportunity means that UK businesses cannot afford to have a slow website or digital functionality. It is no longer solely an issue of how companies are connected to their customers. They... continued on page two >



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