International Trade

Business Opportunities

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...himself, or use the services of a market researcher, there is considerable financial assistance available from the Export Market Research Scheme operated on behalf of UK Trade and Investment by the British Chambers of Commerce.

First steps in market research therefore involves identifying a small number of markets that offer the best prospects for success and for the business to devise and effect a market entry strategy for each. For smaller businesses, it is common that only one market entry strategy would be put into action at a time, and for novice exporters it is a general rule of thumb that no more than three markets should be targeted at first.

 

 

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