International Trade

International Marketing Mistakes

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...new markets where conditions differ widely would involve making a vast number of changes to the way a company produces and markets a product. This will put a strain on even the largest organisation. However, by grouping markets with similar characteristics, the same marketing methods can be used across a ‘cluster’ of territories, and an export programme can be expanded relatively easily.

While a first foray into international marketing may involve little more than shipping goods abroad, there are many other ways a business can expand its international horizons. Sales can be managed from home, using an overseas agent, by establishing an overseas base or by licensing agreements. Similarly manufacturing can be organised locally via a licensing arrangement, under contract, as a joint venture partnership or by setting up a subsidiary abroad.

International marketing can open up a wealth of new possibilities. With careful planning, and by following the rules of responsible marketing, even the smallest business can become a ‘multi-national’.

 

 

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