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International Trade

Unlocking China's Potential

Issue #110 February 2015

Welcome Friend,

Chinese New Year kicked off last Thursday (19th February) across mainland China and despite confusion as to whether everyone was celebrating the year of the goat, sheep or ram, there has been a great deal of talk about the unbeatable potential of China in International Trade.

Following recent news that China is set to take over the US as the world's largest retail market in 2018, our first article focuses on 'Exploring the Untapped Potential of China' as a retail environment.

The Economist Intelligence Unit expects China's retail market to grow to $8 trillion by 2022. Tobias Schreyer, co-founder and CCO of The PPRO Group considers this prediction and highlights both the barriers and the rewards of becoming an international retailer in China.

Our second article - 'China: One BRIC at a Time' - gives an insight into the Founder of Trioni Ltd, Laurence Harris' international journey and provides actionable advice in terms of exporting to China from his experience.

Finally, our third article - 'Cracking China: Understanding what B2B Buyers Want' - examines China's potential of becoming the world's largest online B2B market and provides an insightful guide on how to understand Chinese corporate buyers' unique expectations and needs.

Rachel Morris
Digital Campaign Executive
Freshly Made Content

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Exploring the Untapped Potential of China


By Tobias Schreyer, co-founder and CCO, The PPRO Group

There has been a lot of discussion about the untapped potential of China as a retail environment. Just last month, China overtook the United States as the world’s largest economy, according to the International Monetary Fund and has a population that’s four times bigger (1.357 billion vs. 316 million). Whilst the country’s love affair with big luxury goods — thanks to the rising number of high net worth individuals — is well documented, the growing middle-classes also have strong spending power.

The Economist Intelligence Unit expects China’s retail market to grow to $8 trillion by 2022, double what the U.S. market is...

read full article >

China: One BRIC at a Time


By Laurence Harris, Founder, Trioni Ltd

Beginning the export process to China has been one of the most significant milestones in the Trioni story so far. It’s been an interesting and rewarding journey, both personally and for the business. Believe it or not, China and the Far East was never an official part of the strategy; instead it was a simple case of ‘just a hunch’ mentality that led the team to take advantage of the opportunity when it arose.

In 2011, we exhibited at the Anuga Food Fair in Cologne and met a distributor from China. Initial discussions showed us just how highly the Chinese regard British products - particularly milk, they see...

read full article >

Cracking China: Understanding What B2B Buyers Want


By Toralf Lahs, Sales Director, UK & Ireland, Intershop.

With B2B e-commerce on the rise, China is poised to become the world’s largest online B2B market worth an estimated $2.1 trillion by 2020*. B2B suppliers will need to take into account the values, motivations and expectations of Chinese buyers if they want to capitalize on the huge potential of this significant market segment. And that means acknowledging the growing dominance of a new breed of corporate buyer who’s making purchasing decisions independent of corporate purchasing channels.

These new B2B buyers aren’t traditional consumers — they are at work and buying online for themselves or their department. They’re not classic procurement professionals either - say hello to...

read full article >

By Clive Drinkwater, Regional Director, UKTI North West

So a Qing vase has sold for a staggering 43m. Produced in the 18th century for the Qing emperor Qianlong or Qing Gao Zong it once held pride of place in the Chinese Royal Palace and was inevitably fired in the Imperial Kilns at Jingdezhen in Jiangxi Province.

Jingdezhen is a place I know very well having visited it first in the mid 1990s and several times since. It is the place that is credited with inventing porcelain over 1000 years ago. Porcelain was valued more highly than gold in the 17th and 18th century courts of Europe and so began a quest to manufacture it in Europe...

read full article >

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